Creative direction and visual development for multidisciplinary artist Asuquomo's concept album: bold, rhythmic, and deeply expressive.
In collaboration with multidisciplinary artist Asuquomo, I led the creative direction and visual development for promotional materials supporting the release of his concept album Wide Awake.
The challenge was building a cohesive visual language that aligned with the album's tone without illustrating it too literally. The work needed to feel bold and rhythmic, to draw from West African influences and the raw, spiritual energy of the music, while remaining visually distinctive enough to cut through in an urban context.
The result is a visual language that feels as much the work of the music as of the designer, bold where the album is bold, restrained where it asks for space.
